ABOUT US

OUR GOAL

The fashion industry contributes substantially towards our carbon footprint and is responsible for 10% of global carbon dioxide emissions every year (Davis,2020). Our mission is to highlight the significance of sustainability within the fashion industry by producing upcycled clothing  made from recycled fabrics named 'The Upcycling Movement', using regenerated fibers where possible such as Viscose, Model and Tencel that are made through a closed - loop process in order to reduce harsh environmental impact, through the brand of Zara. We care to take on board customers values towards the environment as we understand of their increased awareness of the detrimental effects of climate change and providing a solution to tackle this. This trend is predicted to occur within 2021 and will hold a long life span, with other fashion brands expected to follow. The following sections will discuss numerous industry reports and editorial reports that impact the likelihood of a collection that is sustainable. In addition, a recommendation is given, describing the possibilities for Zara and the customers of the new range and benefits.